Hey, I’m Sophie
Digital Marketing · SEO · Privacy-First Analytics
About Me
I’m a digital marketer who believes you can grow your business online without harvesting every click, scroll, and mouse movement from your visitors.
I used to be a Google Analytics power user. Dashboards, custom dimensions, funnel visualizations — you name it. Then GDPR happened. Cookie banners everywhere. And I started asking: do we really need all this data?
Turns out, most businesses don’t. A lightweight, privacy-friendly analytics tool can tell you what matters — without the legal headaches and without feeling like you’re spying on people.
What I Write About
🔒 Privacy Analytics
Deep dives into Plausible, Fathom, Matomo, Umami, Simple Analytics and other cookieless solutions.
🔍 SEO Strategy
Technical audits, content strategy, keyword research — everything to boost your organic traffic.
🍪 Cookieless Marketing
First-party data, contextual targeting, and thriving in the post-cookie world.
My Philosophy
The best analytics setup is one your visitors never notice — because it respects them.
Let’s Connect
Have a question or want to chat about analytics and SEO?