SEO Strategy

Most SEO guides assume you’re running Google Analytics. They walk you through setting up goals, configuring events, and building custom reports — all inside a platform that tracks individual users across the web. But what if you’ve already moved away from GA? What if you’re using Plausible, Umami, or Fathom instead? Good news: you can […]

Google Analytics has been the default choice for tracking website performance for over a decade. But with growing privacy regulations, GDPR concerns, and a genuine desire to respect user data, many site owners are ditching GA entirely. The question then becomes: how do you measure and optimize Core Web Vitals without Google Analytics? The good

Running a privacy-first website means you’ve already made a decision most marketers avoid: you’ve chosen to respect your visitors over harvesting their data. But that decision changes the SEO playbook. Without Google Analytics, without retargeting pixels, without consent banners slowing down your page load — you need a technical SEO checklist built specifically for how

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